For years now, so-called SEO experts have been preaching a rhetoric of "Content is King" philosophy, backed by little substance, few or no examples, and without reference to analytic reports. Grassroots search engine optimization involved website optimization, which later became the poor stepchild...

About Neil Patel For those of you new to the search engine marketing community, Neil Patel has launched and optimized numerous online products, including CrazyEgg and KISSMetrics. Behind the helm of these successful businesses sat Neil Patel, leading, guiding and charging full speed ahead with...

For those that haven't been keeping up, Google introduced an over-optimization update code named "Penguin" right around April 24th, 2012. The update was a devastating blow to thousands of novice search engine optimization practitioners using passe ranking techniques frowned upon by Google. The...

Search engine optimization as we know it is changing. Authenticated individuals and how they interact with content seem to be the future's largest ranking signal, followed by the quality of the content, how it's presented on any device and browser, and (losing ground) how it is linked to. Old...

I read a post today from a friend of mine Neil Patel, Founder of KISSmetrics and Crazy Egg that was too good not to share. The post is entitled, 5 Ways to Get Your Infographic to Go Viral, and is nothing short of genius. Neil and I spoke at an event in Torrance, CA last year. My talk was Google...

It’s annoying to Google your name and have webpages come up for strangers that share your name. It’s bad for business or your personal reputation if a person shares your name and has a shady past. I’ve had people come to me and explain that people didn’t want to do business with them...

I get asked quite frequently how long it might take to rank for certain keywords. Diamonds and jewelry come up every so often. A good friend of mine reached out to me on Friday with the "how do I rank number 1 in Google for the phrase diamond rings?" I assembled an extensive response that would...

Just as I whining about Google Image Search again today and ironically saw the new Sort by Subject option, it occurred to me that I had forgotten about an important topic relating to a different type of search: local search. When optimizing for a specific geography, the question always comes...

A long-standing, but rarely discussed, in internet marketing is choosing the best permalink structure for higher overall placement in search results. I myself have studied taxonomy and have had outstanding results with matching my website directory structure with my URL structure, a common practice...

What is the Local Citation Finder? Friends of mine at Whitespark, an Edmonton SEO services company, invented a tool to help local businesses identify, sort, compare and acquire online references (citations) competitors have earned. The Local Citation Finder is a tool many Local SEO's have used...