For those of us in the inbound marketing industry, we've become accustom to popular ad management tools for "pay-per-click" advertising within search engines, but to-date have not had a tool to follow suit within expansion networks or social media destinations. This week we had the opportunity to...
The Solution For Conversion Rate Optimization It’s a new year and as all of the SEO Experts begin to discuss and predict the New SEO Factors & Trends for 2013, there is no doubt that the new buzzword “CRO” will begin to start floating around out there in ‘cyber-land’. For...
There is a lot of hype at the moment about Pinterest and it's visual approach to social media and web-surfing. Today I'm going to discuss the growth of visual social networking, the potential value of Pinterest, and share an interview I was fortunately to get with a technology company that has...
For years now, so-called SEO experts have been preaching a rhetoric of "Content is King" philosophy, backed by little substance, few or no examples, and without reference to analytic reports. Grassroots search engine optimization involved website optimization, which later became the poor stepchild...
Refactoring is a term used in programming which refers to the process of taking a piece of code and rewriting it. The different here is that you aren't re-writing that code in order to achieve a different end, rather you are re-writing it to do the same thing that it already can do. So what’s...
[embed]http://www.youtube.com/watch?v=4A5IC2PjaiY[/embed]About Neil PatelFor those of you new to the search engine marketing community, Neil Patel has launched and optimized numerous online products, including CrazyEgg and KISSMetrics. Behind the helm of these successful businesses sat Neil...
For those that haven't been keeping up, Google introduced an over-optimization update code named "Penguin" right around April 24th, 2012. The update was a devastating blow to thousands of novice search engine optimization practitioners using passe ranking techniques frowned upon by Google. The...
Thank you to all those who participated in our grand opening contest! We had about 250 entries, so we gave them all free passes for participating. If you didn't get yours and did enter our contest, please contact us at (562) 732-4417 and mention "Steve's...
Search engine optimization as we know it is changing. Authenticated individuals and how they interact with content seem to be the future's largest ranking signal, followed by the quality of the content, how it's presented on any device and browser, and (losing ground) how it is linked to. Old...