A few weeks ago, we wrote a post entitled Content is Not King, explaining a pull-back from search engines such as Google from giving too much emphasis on external ranking signals like links and social media. For those of us who come from a grassroots SEO foundation, this change was extremely...
On January 22, Debbie Hemley, a social media consultant and blogger wrote an excellent post describing "stuff you can do" to improve your social media activities. 26 things actually, and in no particular order. Even though my interest has always been natural SEO, I've been following Social Media...
The Solution For Conversion Rate Optimization It’s a new year and as all of the SEO Experts begin to discuss and predict the New SEO Factors & Trends for 2013, there is no doubt that the new buzzword “CRO” will begin to start floating around out there in ‘cyber-land’. For...
There is a lot of hype at the moment about Pinterest and it's visual approach to social media and web-surfing. Today I'm going to discuss the growth of visual social networking, the potential value of Pinterest, and share an interview I was fortunately to get with a technology company that has...
For years now, so-called SEO experts have been preaching a rhetoric of "Content is King" philosophy, backed by little substance, few or no examples, and without reference to analytic reports. Grassroots search engine optimization involved website optimization, which later became the poor stepchild...
About Neil Patel For those of you new to the search engine marketing community, Neil Patel has launched and optimized numerous online products, including CrazyEgg and KISSMetrics. Behind the helm of these successful businesses sat Neil Patel, leading, guiding and charging full speed ahead with...
For those that haven't been keeping up, Google introduced an over-optimization update code named "Penguin" right around April 24th, 2012. The update was a devastating blow to thousands of novice search engine optimization practitioners using passe ranking techniques frowned upon by Google. The...
Search engine optimization as we know it is changing. Authenticated individuals and how they interact with content seem to be the future's largest ranking signal, followed by the quality of the content, how it's presented on any device and browser, and (losing ground) how it is linked to. Old...
