Tools & Software

Combating Referral Spam in Google Analytics

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter at @AnchorMetrics.We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get to the...


7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

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You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year?Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...


Using Big Data to Get Big SEO Results

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What Exactly is Big Data?You've been to conferences and hear the phrase thrown around quite a bit lately, or you see the buzzword emerging at Inbound.org, but do you really "get" what the phrase big data refers to? Allow me to give you my interpretation: On an ecommerce website, I like to...


How a CDN Can Help SEO

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A few weeks ago, we wrote a post entitled Content is Not King, explaining a pull-back from search engines such as Google from giving too much emphasis on external ranking signals like links and social media. For those of us who come from a grassroots SEO foundation, this change was extremely...


How to Remove Toxic Links

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For those that haven't been keeping up, Google introduced an over-optimization update code named "Penguin" right around April 24th, 2012. The update was a devastating blow to thousands of novice search engine optimization practitioners using passe ranking techniques frowned upon by Google. The...


Whitespark Local Citation Finder Review

What is the Local Citation Finder?Friends of mine at Whitespark, an Edmonton SEO services company, invented a tool to help local businesses identify, sort, compare and acquire online references (citations) competitors have earned. The Local Citation Finder is a tool many Local SEO's have used...


Google Algorithm

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The Google algorthim is actually pretty simple.Google Ranking Formula:Relevancy/CTR + Visibility/Links = Higher RankingRelevancy refers to several things, including how many OTHER related search terms a website appears in Google's search results for, how many people bounce back to Google...


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