Tools & Software

Combating Referral Spam in Google Analytics

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter @_AnchorJeff and @AnchorMetrics.We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get...


7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

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You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year?Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...


The Top 10 SEO Campaign Tools For 2015 That You Need To Check Out

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According to Forbes magazine, 2015 will see SEO place a greater emphasis on mobile, social signals, and authorship than ever before. So if you want to stay ahead of your competitors, you'll need to adapt your pages accordingly - and fast.There are a number of SEO campaign tools and enterprise...


Using Big Data to Get Big SEO Results

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What Exactly is Big Data?You've been to conferences and hear the phrase thrown around quite a bit lately, or you see the buzzword emerging at Inbound.org, but do you really "get" what the phrase big data refers to? Allow me to give you my interpretation: On an ecommerce website, I like to track...


How a CDN Can Help SEO

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A few weeks ago, we wrote a post entitled Content is Not King, explaining a pull-back from search engines such as Google from giving too much emphasis on external ranking signals like links and social media. For those of us who come from a grassroots SEO foundation, this change was extremely...


How to Manage Ads Across Multiple Social Media Networks

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For those of us in the inbound marketing industry, we've become accustom to popular ad management tools for "pay-per-click" advertising within search engines, but to-date have not had a tool to follow suit within expansion networks or social media destinations. This week we had the opportunity to...


How to Defeat Google Penguin – New SEO Tool

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For those that haven't been keeping up, Google introduced an over-optimization update code named "Penguin" right around April 24th, 2012. The update was a devastating blow to thousands of novice search engine optimization practitioners using passe ranking techniques frowned upon by Google. The...


SEO Project Management with Basecamp

Well, I guess the cat's out of the bag on a few of the projects I'm working on to replace Client Services as a business model. One of the projects is a kick-butt pet travel website called Pet Hotels of America (did you catch the link there? Yah, well I earned it, you'll see in a moment). The...


Whitespark Local Citation Finder Review

What is the Local Citation Finder?Friends of mine at Whitespark, an Edmonton SEO services company, invented a tool to help local businesses identify, sort, compare and acquire online references (citations) competitors have earned. The Local Citation Finder is a tool many Local SEO's have used...


Use PSD2HTML for WordPress Coding

I'm a huge a fan of giving props when props are deserved. Today, PSD2HTML is getting featured on my blog because of the unparalleled work they performed on a recent project. PSD2HTML offers Photoshop to HTML services, including coding of WordPress themes, Drupal, Joomla, Magento, email templates...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.