About Us


Wiideman Consulting Group

Wiideman Consulting Group Team

Often referred to as “the agency’s agency”, team members of WCG have proudly served some of the world’s largest brands in e-commerce, service and franchise industries. WCG brings corporate search engine marketing expertise and leadership.

Recent reviews can be found on Google, Yelp, and Facebook.

Officially incorporated in January 2015, we have grown from being an elite team of SEM and SEO experts into a trusted provider of strategy and problem‐solving solutions for many SMB and enterprise businesses.

Our Team

Melissa Ann
Co-Founder in Wiideman

Melissa Ann

Specializing in local search engine optimization and marketing, Melissa spends the majority of her time at the office making sure the team has everything they need to be successful.

Melissa handles duties that include finance, human resources, legal, and keeping “the boys” in line. Among the many hats she wears are administrative duties and event coordination.

Spending most of her career in online marketing working with her husband, Steve, at various agencies and solution providers, Melissa earned much of her experience in the local SEO space in the mid-to-late 2000s. Melissa has personally optimized hundreds of Google AdWords accounts for small businesses and provided recommendations to help improve results in location-based search results.

When she’s not at work, she’s a Girl Scout Leader, mom of two girls, caretaker and has an avid love of travel.

Steve Wiideman
Co-Founder in Wiideman

Steve Wiideman

Steve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.

Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.

These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.

When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.

Click here to learn more about Steve Wiideman

Daniel White
VP of Operations

Daniel White

An expert in e-commerce and multi-location search engine optimization, Dan currently runs our Professional Services Team and assists with our consulting accounts.

Hailing from the Webmaster industry, Dan found his passion in search in the mid-2000s working with local businesses to design and optimize websites that drive residual traffic.

Overseeing the operations of our Roadmap solution is likely the most difficult role in our organization, as it includes managing our elite group of SEO Navigators, running the Help Desk, improving the program and assuring client success. Dan is responsible for the daily training and performance of our team, contractors and vendors.

When he’s not on beastmode at the office, Dan enjoys collecting and sharing luxury watch photographs, attending Phish concerts (probably the biggest fan you’ll ever meet) and helping watch his kids while his wife attends to their restaurant, Hong Hai Dining in Fountain Valley, CA.

Nathan W. Ross
Web Data Analyst

Nathan W. Ross

With over a decade of experience in search engine marketing and web analytics, Nathan is highly process-driven and performance-motivated. No same task is ever done twice without an elaborate set of documentation to help streamline how we do things around here.

Nathan was the first to assemble what we believe to be the most effective process for setting up Google Tag Manager and custom click-tree reporting within Google Analytics. Want to learn more about your average website visitor, such as where they go, what they click on, what they found useful, what they ignored, talk to Nathan.

Nathan is trained and certified in multiple tools and platforms, including:

  1. Conductor SearchLight
  2. Google Analytics
  3. Google AdWords
  4. Google Tag Manager

In the list digital marketing A Players, Nathan stands above the rest when it comes to hustle, determination, and problem-solving. He also does, by far, the best Arnold Schwarzenegger impersonation you’ll ever here, like ever.

Kelsey Banning
Web Visibility Specialist

Kelsey Banning

Toggling work and school hours, Kelsey Banning manages to maintain a work-life balance that beyond commendable. When she’s here at the office her positive attitude lights up the entire 4th floor and reminds us how lucky we are to have amazing people like her to work with.

As a Web Visibility Specialist, Kelsey plays a key role in local SEO strategies on our Professional Services Team and assists with social media campaigns. She’s a master of Buzzstream and knows her way around Google Analytics like you’ve never seen.

Want to rank in the Google 3-Pack or build some relationships that result in powerful referral-driving (and SEO-supporting) links to your website? Kelsey is your expert!

Dwayne Bui
SEO Specialist

Dwayne Bui

A current CSUF student in his senior year, Dwayne is an expert at all things related to search engine optimization. Specializing in advanced research and a master of Buzzstream (an outreach CRM platform), Dwayne compiles and organizes existing links, new opportunities from competitor insights and teaches our clients how to build a cadence for ongoing outreach.

Dwayne’s initial role in your project is to help identify potentially toxic links that could be hurting your search engine rankings. He’ll aggregate all the links your competition has earned and bounce it off your list of existing links to find relevant link opportunities based on frequencies and long-term value.

As an expert in online visibility, Dwayne will help you understand the basic four approaches to outreach: Reference, Cross Promotion, Contribution and Sponsorship. He’ll train you on using the right sequence of communication for connecting with the content managers of websites that will drive referral and long-term SEO performance.

When he’s not at the office, Dwayne trains with a Jedi Master on Jakku, embracing and mastering The Force, an invisible power that flows through everything in the galaxy.

Leo Peixoto
Web Visibility Specialist

Leo Peixoto

Leo joined our team in October of 2016, worked 10-12 hour days to adjust to our complex views, systems and processes in the inbound marketing space, mastered it in two weeks and increased a client’s search performance by nearly 100%. This guy knows what hustle means and could teach Gary Vaynerchuk a thing or two about how to be awesome and yet humble at the same time.

Now a master of Local SEO and influencer outreach, Leo spends his days living and breathing in Buzzstream, AHREFS, WhiteSpark LCF, and other tools that help us assist our clients will off-page search engine optimization. His reports are insanely thorough with extreme attention to detail, try us out for a month to see for yourself!

You can probably figure out what Leo does in his spare time. We’re lucky to have Leo here at Wiideman Consulting Group, and NO you can’t have him!

Sarah Sapora
Content Specialist

Sarah Sapora

No one on this planet will inspire you to #BeGreater than Sarah Sapora, and it shows in her charismatic writing style and content marketing ideas. She is nothing short of brilliant and brings our office to life with her magnetizing personality and contagious smiling.

Sarah came to us after years of writing for several reputable publications, including the Huffington Post. She thinks from a user-perspective before applying marketing best practices, and has incredible common sense. For the record, tech geeks like us are super sharp with technology, but simple ‘human traits’ aren’t among our best qualities. Sarah, however, is the exception (she’s got it all).

Fearless in taking on analytical tasks, though not always excited about it, she tracks each page she contributes to with Google Search Console, Google Analytics, and other tools we use here, constantly re-calibrating based on conversion data and other metrics focused on driving quality leads and sales for our clients.

Shawn MacDonald
Web Developer

Shawn MacDonald

Who take a codebase, sprinkle it with speed, cover it with CDN and a custom plugin or two? Shawn MacDonald, he’s a kickass site auditor too.

You know you’re singing along, we won’t hold it against you. Joining us in July of 2016, Shawn brings to the table years of experience in HTML5, CSS3, JavaScript, and WordPress development.

In his free time he’s experimenting with AngularJS, Accelerated Mobile Page (AMP) and working to make our clients’ website load in a fraction of a second for visitors on slower internet connections.

Need structured markup that actually validates, Shawn’s your man. Need a plugin or shortcode created to reduce code bloat and to drop in features and forms, once again: Shawn. He’s also a super guy to work with and blends right in with our casual work culture.

Eugene Hong
Marketing Specialist

Eugene Hong

You will never in your lifetime meet a nicer, extremely adaptable marketer than Eugene Hong who joined us as a contractor in early 2016 and works closely with one of our clients on SEO content writing, social media marketing, and outreach (relationship-building).

Eugene is an absolute pleasure to work with, eager to learn, and picks up best practices at lightening speeds.

Nobody takes the time to fully understand a client’s needs more than Eugene; nobody.

He’s a consultant with a problem-solving attitude not to be reckoned with. He’s about quality above all else, so if you’re looking for a rush job done poorly look elsewhere, Eugene is all about the awesome.

Scott Sorrell
Sales Trainer & Coach

Scott Sorrell

As SEO Geeks, we love to talk to shop with potential clients, but didn’t know the first thing about selling and setting our value until we asked for Scott Sorrell (aka: Mr. Charge Higher Prices”) to advise us. He quickly whipped our top consultants into shape and constantly reminds us of the value we bring to our clients.

Scott offers hard-hitting and sometimes surprising advice on how to make more profit on each transaction — including how to win the business against lower-priced competitors.

His material is drawn from more than 25 years of entrepreneurial and corporate experience, and his teaching is chock-full of insider secrets gleaned from working with the top companies in the world and regularly interviewing the best and brightest minds in business.

Learn more about Scott at SalesAdrenaline.com.

Warren Whitlock
Social Media Expert

Warren Whitlock

We as SEO’s grew up in keyword world, highly tech-focused and eventually content optimization forward-thinking. However, it’s hard to keep up with the dynamic world of social media. That’s where Warren really shines.

Whatever’s going on in the SMM industry, Warren’s on top of it and keep us in the know on best practices, such as advertising on Instagram, Facebook and Twitter using new technologies and features such as Twitter Cards and OpenGraph features.

Whether it’s teaching us optimization techniques for having a presence on SnapChat, or avoiding recommending dying platforms like Vine, having Warren on-board keeps us sharp! Warren also works very closely with us on several accounts where structured social media campaigns are part of our role in providing strategy and guidance to clients.

Learn more about Warren at WarrenWhitlock.com or buys his books at Amazon.com.

Will Pemble
Business Consultant

Will Pemble

When he’s not building roller coasters as Coaster Dad, Will is our MAP Consultant, coaching us on disciplines that include Vital Factors, goals and controls, team consulting, business planning and organizational efficiency.

Will built and sold Web.com, one of the first and largest web hosts in existence. He has been building and growing businesses like ours for more than 25 years.

We needed Will like grass needs water, because he works closely with our team on critical areas such as leadership, strategic planning, scaling up, and business operations. He also keeps us in line and makes difficult tasks like transitioning employees far less painful.

Learn more about Will at WillPemble.com.

Michael Krigsman
Enterprise Analyst

Michael Krigsman

We met Michael through CXOTalk.com and immediately hit it off. Michael was the first to recognize that a $699 DIY SEO solution was a failed business model because what clients really want is the expertise, the human factor.

Thanks to Michael’s advice, we discontinued our original SEO Roadmap vision and folded into three structured programs: Navigator, Guide & Consultant. Since that time, we get 95% less requests for help with how to use the Internet and 100% more questions on advanced search marketing and optimization.

Michael keeps our stress level down by teaching us how to build a business model that can scale and giving us the much needed reality check us techies need every now and then.

In addition to being a columnist for ZDNet, Michael an analyst, strategy adviser, enterprise advocate, and well-respected blogger.

For venture-funded startups and boutique consultancies like ours, Michael offers advisory services on marketing, positioning, and influencer strategy.

Learn more about Michael Krigsman at MKrigsman.com.

Our History

As marketing practitioners, we grew up in the industry getting our hands dirty and burning the midnight oil as employees, freelancers and independent contractors.

We made mistakes and we learned from them. We took apart and put back together entire marketing strategies, testing, experimenting and improving our expertise in the various disciplines of search.

Under the leadership of SEO Expert Steve Wiideman, we came together to leverage that experience as consultants, bringing with us case studies, best practice lists and niche strategies for different business models. We became a synergistic team of marketing geeks all sitting within 20 feet of each other, working together to help our clients maximize visibility in search engine results.

From 2009, our official company name was Steve Wiideman, SEO Expert, offering strategy, consulting and support to SMB and top industry brands. The team went from two to three in 2012 and jumped to seven in 2015 with two offices here in La Mirada, CA, and a pool of contractors across the globe.

What Motivates Us

Many of us came from large agencies, watching clients pay tens of thousands of dollars for literally a few hundred dollars of actual work performed. We’ve watched startups spend every dollar they had on snake oil, never knowing what work was actually being performed. This disgusted us and became our motivation to create a solution that exposes the alleged “secret sauce” of SEO to clients and holds SEO practitioners accountable to ethical and Google approved techniques.

Having worked for companies as large as IBM and living the world from the film “Office Space”, our corporate culture is very anti-corporate. While organized and managed like the organizations our team has worked for, the atmosphere here is fun and casual. Jeans and nerdy t-shirts are acceptable dress attire. Music is always playing. There’s a putting green and some dumbbells for frequent “brain breaks”.

Our Mission

At Wiideman Consulting Group, we embrace the talents and unique personalities that make up our diverse team of consultants. It’s through the cultivation of each individual’s passion for digital marketing that we’re poised to provide the strongest level of expertise to brands of any size.

With our growth, we hope to reinvest our accumulated experience to provide free resources and guidance through content sharing and free tools to help educate businesses on start to end search strategy. Doing so makes us stronger, provides repetition and helps us grow as individuals.

Our Values

Passion is the primary driver of each individual at Wiideman Consulting Group. Passion for search, passion to learn, passion to grow, passion to create something that has never done before. We are passionate about our jobs, our friendships and about our goals. We are addicted to inbound marketing to the point of staying late to complete a project, always wanting to run experiments and test (scrutinize) SEO tactics and reverse engineering the best in the business.

Principles explain our high client retention rate and online reputation. We believe in meeting and exceeding client expectations, both in the delivery of promised strategies to ensuring our clients have everything they need to be successful. Accountability to results is paramount. If a client does not see improved search performance, we’ve been known to stay on at our cost until they do.

Profit drives our innovation and allows us to grow our team of experts, and we hold every employee accountable to reducing costs by streamlining processes, constantly seeking affordable operating tools (or building our own) and being an individual voice of the organization that ultimately results in referrals and word of mouth marketing.

Work with Us

Please call (562) 732-4417 to see how we can support your inbound marketing strategy through consulting or through our innovative SEO Roadmap program.

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