Wiideman Consulting Group
Often referred to as “the agency’s agency”, team members of WCG have proudly served some of the world’s largest brands in e-commerce, service and franchise industries. WCG brings corporate search engine marketing expertise and leadership.
Officially incorporated in January 2015, we have grown from being an elite team of SEM and SEO experts into a trusted provider of strategy and problem‐solving solutions for many SMB and enterprise businesses.
Specializing in local search engine optimization and marketing, Melissa spends the majority of her time at the office making sure the team has everything they need to be successful.
Melissa handles duties that include finance, human resources, legal, and keeping “the boys” in line. Among the many hats she wears are administrative duties and event coordination.
Spending most of her career in online marketing working with her husband, Steve, at various agencies and solution providers, Melissa earned much of her experience in the local SEO space in the mid-to-late 2000s. Melissa has personally optimized hundreds of Google AdWords accounts for small businesses and provided recommendations to help improve results in location-based search results.
When she’s not at work, she’s a Girl Scout Leader, mom of two girls, caretaker and has an avid love of travel.
An expert in e-commerce and multi-location search engine optimization, Dan currently runs our SEO Roadmap program and assists with our consulting accounts.
Hailing from the Webmaster industry, Dan found his passion in search in the mid-2000s working with local businesses to design and optimize websites that drive residual traffic.
Overseeing the operations of our Roadmap solution is likely the most difficult role in our organization, as it includes managing our elite group of SEO Navigators, running the Help Desk, improving the program and assuring client success. Dan is responsible for the daily training and performance of our team, contractors and vendors.
When he’s not on beastmode at the office, Dan enjoys collecting and sharing luxury watch photographs, attending Phish concerts (probably the biggest fan you’ll ever meet) and helping watch his kids while his wife attends to their restaurant, Hong Hai Dining in Fountain Valley, CA.
Every strategy we put together here at Wiideman Consulting Group starts with Sam, who helps us get access to critical data points and assigns tasks to various research resources that work with us.
Sam is certified is multiple tools and platforms, including:
- Conductor SearchLight
- Google Analytics
- Google AdWords
A CSUF Alumnus, Sam carries a degree in Marketing and wields it like a lightsaber when challenged with tough data troubleshooting activities such as depreciated ranking or indexing issues.
When he’s not training our clients on using Conductor or helping to set up better goal tracking here at the office, Sam is a freelance photographer at Sam X Chun Photography (follow Sam on Instragram) and adventurist.
A current CSUF student in his senior year, Duy is an expert at all things related to earning or attracting links. Specializing in advanced research and a master of Buzzstream (an outreach CRM platform), Duy compiles and organizes existing links, new opportunities from competitor insights and teaches our clients how to build a cadence for ongoing outreach.
Duy’s initial role in your project is to help identify potentially toxic links that could be hurting your search engine rankings. He’ll aggregate all the links your competition has earned and bounce it off your list of existing links to find relevant link opportunities based on frequencies and long-term value.
As an expert in online visibility, Duy will help you understand the basic four approaches to outreach: Reference, Cross Promotion, Contribution and Sponsorship. He’ll train you on using the right sequence of communication for connecting with the content managers of websites that will drive referral and long-term SEO performance.
When he’s not at the office, Duy trains with a Jedi Master on Jakku, embracing and mastering The Force, an invisible power that flows through everything in the galaxy.
Steve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.
Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.
These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.
When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.
As marketing practitioners, we grew up in the industry getting our hands dirty and burning the midnight oil as employees, freelancers and independent contractors.
We made mistakes and we learned from them. We took apart and put back together entire marketing strategies, testing, experimenting and improving our expertise in the various disciplines of search.
Under the leadership of SEO Expert Steve Wiideman, we came together to leverage that experience as consultants, bringing with us case studies, best practice lists and niche strategies for different business models. We became a synergistic team of marketing geeks all sitting within 20 feet of each other, working together to help our clients maximize visibility in search engine results.
From 2009, our official company name was Steve Wiideman, SEO Expert, offering strategy, consulting and support to SMB and top industry brands. The team went from two to three in 2012 and jumped to seven in 2015 with two offices here in La Mirada, CA, and a pool of contractors across the globe.
What Motivates Us
Many of us came from large agencies, watching clients pay tens of thousands of dollars for literally a few hundred dollars of actual work performed. We’ve watched startups spend every dollar they had on snake oil, never knowing what work was actually being performed. This disgusted us and became our motivation to create a solution that exposes the alleged “secret sauce” of SEO to clients and holds SEO practitioners accountable to ethical and Google approved techniques.
Having worked for companies as large as IBM and living the world from the film “Office Space”, our corporate culture is very anti-corporate. While organized and managed like the organizations our team has worked for, the atmosphere here is fun and casual. Jeans and nerdy t-shirts are acceptable dress attire. Music is always playing. There’s a putting green and some dumbbells for frequent “brain breaks”.
At Wiideman Consulting Group, we embrace the talents and unique personalities that make up our diverse team of consultants. It’s through the cultivation of each individual’s passion for digital marketing that we’re poised to provide the strongest level of expertise to brands of any size.
With our growth, we hope to reinvest our accumulated experience to provide free resources and guidance through content sharing and free tools to help educate businesses on start to end search strategy. Doing so makes us stronger, provides repetition and helps us grow as individuals.
Passion is the primary driver of each individual at Wiideman Consulting Group. Passion for search, passion to learn, passion to grow, passion to create something that has never done before. We are passionate about our jobs, our friendships and about our goals. We are addicted to inbound marketing to the point of staying late to complete a project, always wanting to run experiments and test (scrutinize) SEO tactics and reverse engineering the best in the business.
Principles explain our high client retention rate and online reputation. We believe in meeting and exceeding client expectations, both in the delivery of promised strategies to ensuring our clients have everything they need to be successful. Accountability to results is paramount. If a client does not see improved search performance, we’ve been known to stay on at our cost until they do.
Profit drives our innovation and allows us to grow our team of experts, and we hold every employee accountable to reducing costs by streamlining processes, constantly seeking affordable operating tools (or building our own) and being an individual voice of the organization that ultimately results in referrals and word of mouth marketing.
Work with Us
Please call (562) 732-4417 to see how we can support your inbound marketing strategy through consulting or through our innovative SEO Roadmap program.