Search Marketing Podcast

Shop Talk: Craft Your Business Message with Herbert Innocent

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by author and marketing pro Herbert Innocent to dive into creating a compelling, accurate and inspiring business message. About Our Guest: Herbert Innocent Herbert Innocent is founder of Herbert Marketing Help, host of The...


Shop Talk: Entrepreneurship and SEO with Neil Patel

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by Neil Patel in this “Ask Me Anything” exchange. We are thrilled to have the opportunity to get up close and personal with one of the leading innovators as he shares his best practices on entrepreneurship, SEO strategies,...


Shop Talk: News Website SEO with Louisa Frahm

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by SEO Editor for the Los Angeles Times, Louisa Frahm, to dive into search engine optimization for news sites and how to get your content ranking there.  About Our Guest: Louisa Frahm Louisa Frahm is SEO Editor for...


Shop Talk: Facebook Advertising with Saunder Schroeder

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by sales and marketing expert, Saunder Schroeder, to discuss Facebook advertising, mastering event ads, and the future of internet Cookies. About Our Guest: Saunder Schroeder Saunder Schroeder is Chief Marketing Officer at...


Shop Talk: Digital Compliance and Accessibility with Lea Scudamore

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital compliance expert, Lea Scudamore, to discuss Web Content Accessibility Guidelines (WCAG) and creating websites that align with requirements for the disabled, and why it matters for your brand. About Our Guest: Lea...


Shop Talk: Web Design & User Experience with Travis McAshan

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by web design expert, Travis McAshan, to dive into creating a website where the user experience becomes the top priority, even above visual appearance. Don’t miss insights on how to find a reliable web designer. About Our...


Shop Talk: SEO Technical Audits with Adam Humphreys

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by tech SEO expert, Adam Humphreys, to dive into all things technical including web security, ADA compliance, core vitals, and the best practices for improving technical search engine optimization. About Our Guest: Adam...


Shop Talk: Local Digital Marketing Strategies with Krystal Taing

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by local marketing expert, Krystal Taing, to dive into effective strategies that boost your game and success with Local search engine optimization (SEO). About Our Guest: Krystal Taing Krystal Taing has spent more than a...


Shop Talk: Newsjacking and Building Links with Will Hobson

In this episode of the Unbottleneck Podcast, our accomplished Online Visibility Strategist, Monique Quarles, is joined by PR Director Will Hobson of Rise at Seven to discuss Link Building for global publications, essential outreach strategies and the art of newsjacking to build links. About Our...


Shop Talk: Social Media Business Essentials with Warren Whitlock

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital marketing strategist and social media expert Warren Whitlock to discuss the best ways to navigate a successful social media plan for your business or brand. About Our Guest: Warren Whitlock  Warren Whitlock...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.