Organic SEO

How Did Google Removing Right-Side Ads Impact SEO?

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I just had a call with researcher asking about the impact that Google's recent removal of right-side ads and including four ads at the top of the results had on organic search engine behavior. During the call I was able to reference some of the data we have in Google Search Console to see (if any)...


Interview with Former Google Webspam Employee

The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can't divulge the names of our contact, we will say they played a major role in the foundation of filters and...


10 Ways of Getting Top Ranking on Google

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Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they'd like. So how do regular folks such as you and I compete when these entities have more budget, more...


Search Engine Spam: Link Schemes That Still Work

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As SEO's, everyday we're having to work smarter to help our clients increase search engine traffic from relevant clusters of keywords while following Google Webmaster Guidelines. However, as we work smarter, many on the outskirts of our community are still practicing optimization techniques that...


How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

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For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you're out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his...


SEO: Content is NOT King

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For years now, so-called SEO experts have been preaching a rhetoric of "Content is King" philosophy, backed by little substance, few or no examples, and without reference to analytic reports. Grassroots search engine optimization involved website optimization, which later became the poor stepchild...


Keyword in Domain – Important to SEO?

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Search engine optimization as we know it is changing. Authenticated individuals and how they interact with content seem to be the future's largest ranking signal, followed by the quality of the content, how it's presented on any device and browser, and (losing ground) how it is linked to. Old...


Viral Infographics: Link Building with Neil Patel

I read a post today from a friend of mine Neil Patel, Founder of KISSmetrics and Crazy Egg that was too good not to share. The post is entitled, 5 Ways to Get Your Infographic to Go Viral, and is nothing short of genius.Neil and I spoke at an event in Torrance, CA last year. My talk was Google...


Service Geography Vs. Geography Service

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Just as I whining about Google Image Search again today and ironically saw the new Sort by Subject option, it occurred to me that I had forgotten about an important topic relating to a different type of search: local search. When optimizing for a specific geography, the question always comes up,...


Best Permalink Structure

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A long-standing, but rarely discussed, in internet marketing is choosing the best permalink structure for higher overall placement in search results. I myself have studied taxonomy and have had outstanding results with matching my website directory structure with my URL structure, a common practice...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.