Search Engine News

Google Warns Bloggers to Nofollow Links Paid for by Free Products

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In a statement today (3/11/2016) on the Webmaster Central Blog, Google made it blatantly clear that buying a hyperlink using any type of bartering or exchange (bribes) with the intent to influence search engine rankings goes against Google guidelines on link schemes, and urged webmasters to add a...

Google Moves Their Webmasters Blog

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Historical Comments (and Links) Removed Those in the search engine marketing field and many webmasters awoke today and found that Google had moved from their Webmaster Central blog from to, and for those curious, yes...

C3 New York 2015 Recap

Conversion Rate Optimization Example: Pest Control Franchise

C3 hosted some awesome speakers, but more importantly gave the Searchlight user community the opportunity to share thoughts and strategies. Also, Searchlight users had the opportunity to meet with their customer success managers and support teams. 3 New Releases for Conductor...

How Google’s Proposed New Changes Could Transform The Future of SEO Forever

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Don't believe everything you read on the internet. Despite the web being a powerful communication tool and research platform, there's also a lot of internet junk floating around. Remember those internet memes about toilets flushing clockwise in Australia? Or how the Mayan calendar could predict...

Google Removes Scam from Autocomplete

Innocent companies and individuals won a great battle last week against competitors and former employees who saturate the Web with negative search term modifiers such as "scam" and "fraud", resulting in Google's Autocomplete suggesting the terms to unsuspecting users. A sigh of relieved was felt...

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