Creative Search Strategy Blog

How Did Google Removing Right-Side Ads Impact SEO?

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I just had a call with researcher asking about the impact that Google's recent removal of right-side ads and including four ads at the top of the results had on organic search engine behavior. During the call I was able to reference some of the data we have in Google Search Console to see (if any)...


Top 10 SEO Tips

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Relocated from Top10SEOTips.comIn an effort to consolidate our websites, we've moved this page from an older domain and will be updating it in 2016. The tips are still relevant and important today.Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many...


Converting Your Site to HTTPS by Default

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There's a lot of hype in the SEO industry at the moment regarding Google's recent announcement about giving higher ranking to websites forcing HTTPS by default. After watching the Google I/O video, I jotted down a few notes to help you get started.[cleveryoutube video="cBhZ6S0PFCY" vidstyle="1"...


The Unbreakable Principles of SEO

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Recently, I was quoted in an article by CNBC, where I was asked about my experience and feelings toward Google's spam quality updates, in particular: Google Penguin. My answer likely shocked many of peers and potentially alienated me from my community, SEO's - the brilliant people who are hired...


Buying Links from a Link Broker

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 It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my...


One Page – An SEO Epiphany

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There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...


Combating Referral Spam in Google Analytics

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter @_AnchorJeff and @AnchorMetrics.We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get...


Does Jeeves Have an Evil Twin?

Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting GroupDuring the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...


Data Claiming: The Secret Sauce Behind Local SEO

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data,Optimizing several focal points...


Local SEO: Auto Repair City & Property Pages

On July 24th, 2014, Google released an update the industry has code named "Pigeon", which affects search engine results with a regional or local intent. Examples of queries might be "oil change York PA" or "auto repair" alone where the search engine recognizes the location of user and returns...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.