Creative Search Strategy Blog

How Did Google Removing Right-Side Ads Impact SEO?

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I just had a call with researcher asking about the impact that Google's recent removal of right-side ads and including four ads at the top of the results had on organic search engine behavior. During the call I was able to reference some of the data we have in Google Search Console to see (if any)...


Top 10 SEO Tips

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Relocated from Top10SEOTips.comIn an effort to consolidate our websites, we've moved this page from an older domain and will be updating it in 2016. The tips are still relevant and important today.Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many...


Converting Your Site to HTTPS by Default

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There's a lot of hype in the SEO industry at the moment regarding Google's recent announcement about giving higher ranking to websites forcing HTTPS by default. After watching the Google I/O video, I jotted down a few notes to help you get started.[cleveryoutube video="cBhZ6S0PFCY" vidstyle="1"...


The Unbreakable Principles of SEO

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Recently, I was quoted in an article by CNBC, where I was asked about my experience and feelings toward Google's spam quality updates, in particular: Google Penguin. My answer likely shocked many of peers and potentially alienated me from my community, SEO's - the brilliant people who are hired...


Buying Links from a Link Broker

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 It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my...


One Page – An SEO Epiphany

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There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...


Storytelling is Good Marketing

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There is good scientific evidence that suggest that much of the cognition and memory taking place in our brains uses metaphors and stories to connect new information to our memories. When optimizing for the experience of humans consuming your content, storytelling can be your most valuable...


Google Removes Links from Ranking Algo – What Now

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Relax. Despite recent and upcoming Google Penguin Updates, Google hasn’t (yet) removed hyperlinks from their ranking algorithm. However, in the SEO community, the buzz seems to have shifted quite a bit from the importance of links to the value of brand authority and user search behavior signals,...


Combating Referral Spam in Google Analytics

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter @_AnchorJeff and @AnchorMetrics.We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get...


Does Jeeves Have an Evil Twin?

Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting GroupDuring the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.