Creative Search Strategy Blog

Does Jeeves Have an Evil Twin?

Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting GroupDuring the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...


Data Claiming: The Secret Sauce Behind Local SEO

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data,Optimizing several focal points...


Local SEO: Auto Repair City & Property Pages

On July 24th, 2014, Google released an update the industry has code named "Pigeon", which affects search engine results with a regional or local intent. Examples of queries might be "oil change York PA" or "auto repair" alone where the search engine recognizes the location of user and returns...


Study: How Important are Yelp Reviews Really?

Businesses around the world are paying more and more attention to Yelp, arguably the Internet's largest social-local platform, and with good reason. Touting it's average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is...


Interview with Former Google Webspam Employee

The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can't divulge the names of our contact, we will say they played a major role in the foundation of filters and...


7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

No Featured Image

You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year?Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...


Are Keywords STILL Relevant for SEO in 2015?

No Featured Image

Oh, how SEO has come a long way. In fact, it wasn't that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases.So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long...


Six Critical Things You Missed at LocalUp Advanced

Franchises, and multi-location businesses gathered in Seattle recently for a unique new conference. The Creative Search Strategy Team was also onsite at the first ever LocalUp, an advanced local search conference on February 7th 2015. From the novel of notes we took, we pulled out six takeaways...


The Top 10 SEO Campaign Tools For 2015 That You Need To Check Out

No Featured Image

According to Forbes magazine, 2015 will see SEO place a greater emphasis on mobile, social signals, and authorship than ever before. So if you want to stay ahead of your competitors, you'll need to adapt your pages accordingly - and fast.There are a number of SEO campaign tools and enterprise...


10 Ways of Getting Top Ranking on Google

No Featured Image

Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they'd like. So how do regular folks such as you and I compete when these entities have more budget, more...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.