Shop Talk: Making the Most of Facebook Ads with Dennis Yu

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital marketing expert and advertising specialist, Dennis Yu, to dive into creating and tracking successful Facebook advertising campaigns.  About Our Guest: Dennis Yu Dennis Yu is CEO of BlitzMetrics, a digital marketing company working with schools to train young adults, offering courses, implementation, and...

continue reading

Shop Talk: Craft Your Business Message with Herbert Innocent

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by author and marketing pro Herbert Innocent to dive into creating a compelling, accurate and inspiring business message. About Our Guest: Herbert Innocent Herbert Innocent is founder of Herbert Marketing Help, host of The Virtual Entrepreneur podcast and lives by the motto, “Leave the World a Better Place.” He is...

continue reading

Shop Talk: Entrepreneurship and SEO with Neil Patel

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by Neil Patel in this “Ask Me Anything” exchange. We are thrilled to have the opportunity to get up close and personal with one of the leading innovators as he shares his best practices on entrepreneurship, SEO strategies, and career building.   About Our Guest: Neil Patel Neil Patel is a renowned...

continue reading

Shop Talk: News Website SEO with Louisa Frahm

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by SEO Editor for the Los Angeles Times, Louisa Frahm, to dive into search engine optimization for news sites and how to get your content ranking there.  About Our Guest: Louisa Frahm Louisa Frahm is SEO Editor for the Los Angeles Times where she helps train editorial teams on SEO best practices, audits articles for...

continue reading

Shop Talk: Facebook Advertising with Saunder Schroeder

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by sales and marketing expert, Saunder Schroeder, to discuss Facebook advertising, mastering event ads, and the future of internet Cookies. About Our Guest: Saunder Schroeder Saunder Schroeder is Chief Marketing Officer at Disruptive Advertising where he previously served as Chief Product Officer and VP Paid Social. He...

continue reading

Shop Talk: Digital Compliance and Accessibility with Lea Scudamore

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital compliance expert, Lea Scudamore, to discuss Web Content Accessibility Guidelines (WCAG) and creating websites that align with requirements for the disabled, and why it matters for your brand. About Our Guest: Lea Scudamore Lea Scudamore is an SEO at Aimclear, a digital marketing agency, and focuses on search...

continue reading

Shop Talk: Web Design & User Experience with Travis McAshan

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by web design expert, Travis McAshan, to dive into creating a website where the user experience becomes the top priority, even above visual appearance. Don’t miss insights on how to find a reliable web designer. About Our Guest: Travis McAshan Travis McAshan is Founder and CEO of GLIDE, a values-driven digital creative...

continue reading

Shop Talk: SEO Technical Audits with Adam Humphreys

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by tech SEO expert, Adam Humphreys, to dive into all things technical including web security, ADA compliance, core vitals, and the best practices for improving technical search engine optimization. About Our Guest: Adam Humphreys Adam Humphreys has been specializing in digital marketing since 2001, helping businesses...

continue reading

Shop Talk: Local Digital Marketing Strategies with Krystal Taing

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by local marketing expert, Krystal Taing, to dive into effective strategies that boost your game and success with Local search engine optimization (SEO). About Our Guest: Krystal Taing Krystal Taing has spent more than a decade working in SEO and e-commerce with a core focus on local SEO. She assists brands and agencies...

continue reading

Shop Talk: Newsjacking and Building Links with Will Hobson

In this episode of the Unbottleneck Podcast, our accomplished Online Visibility Strategist, Monique Quarles, is joined by PR Director Will Hobson of Rise at Seven to discuss Link Building for global publications, essential outreach strategies and the art of newsjacking to build links. About Our Guest: Will Hobson Will Hobson is Public Relations Director at London-based Rise at Seven where...

continue reading

Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.