In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by Neil Patel in this “Ask Me Anything” exchange. We are thrilled to have the opportunity to get up close and personal with one of the leading innovators as he shares his best practices on entrepreneurship, SEO strategies, and career building.  

About Our Guest: Neil Patel

Neil Patel is a renowned entrepreneur, analytics expert, and investor, was born in London, England, and grew up in La Palma, California. Neil is the New York Times Bestselling author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. 

He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

He is best known as the founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Sponsored by Ryte

  • The Future of SEO
  • The Entrepreneur Life
  • Building a Strong SEO Strategy

The Future of SEO 

While the digital world is always evolving with new tools, algorithms and strategies, one thing remains constant – the fundamentals of the user experience. 

As digital marketers, we should always optimize for the user experience by giving people the solution to their problem as quickly as possible in the price range that they’re looking for. 

Entrepreneur Life 

Being an entrepreneur is not for the faint of heart. The reality is that you’re not going to know everything and you will make many mistakes along the way, but that’s okay because there is no one path to success. 

If you’re just starting out on your entrepreneurial journey, you must be prepared to play the long game. Success is not going to come overnight, especially in digital marketing – it’s going to take time, patience, and consistency. 

Here are some helpful habits for entrepreneurs to practice:

  • Always read to gain more knowledge and insight 
  • Always test new methods and strategies
  • Don’t judge a person based on their experience (or lack thereof) 
  • Don’t expect results right away

Pro-Tip: You don’t have to be great at everything. Pick one thing that you’re most passionate about and focus on that while outsourcing other aspects of your business to other trusted experts. 

Building a Strong SEO Strategy 

A strong SEO strategy should be built around the concept of E-A-T:  expertise, authority and trust. 

These three factors are used by Google to measure how it should rank your website against your competitors in their search results. There are many on and off-page components that contribute to building EAT, but at the core it’s all about showing up in a meaningful way that allows you to give customers or visitors what they want as quickly as they want. 

Learn more about Good EAT Signals from Neil’s Video on the topic.

Keep up with the latest in SEO and digital marketing strategies. Follow Steve on LinkedIn!