Author Archive

Shop Talk: Outreach & Email Copywriting with Sujan Patel

This episode of the Unbottleneck Podcast is all about email outreach and copywriting. Who better to join Steve Wiideman than Sujan Patel of Mailshake!   About Our Guest: Sujan Patel Sujan Patel is the managing partner at Ramp Ventures and a veteran of SaaS marketing with over 15...


Shop Talk: Conversion Optimization with Tim Ash

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by one of his personal heroes, renowned marketing expert, Tim Ash, for a perceptive discussion about conversion rate optimization and the psychological factors that influence consumer behavior.  About Our Guest: Tim...


Shop Talk: Content Conversion Optimization with Erik Stafford

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by esteemed creative director and brand strategist, Erik Stafford, for an informative discussion about conversion rate optimization and persuasive messaging.  About Our Guest: Erik Stafford Erik Stafford is a multiple...


Shop Talk: Content for Multi-location Brands with Marshall Nyman

If you’re a business owner with 2 or more locations and you’re struggling to effectively scale and manage your search marketing strategy, this episode will be your saving grace! In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital marketing expert, Marshall Nyman,...


Shop Talk: Tech SEO & Core Vitals with Doc Sheldon

In this episode of the Unbottleneck Podcast, Steve is joined by SEO veteran, Doc Sheldon, for a discussion about all things involving technical SEO!  About Our Guest: Doc Sheldon Known as the industry’s “biggest smart ass,” Doc Sheldon has 18 years of experience in search engine...


Shop Talk: eCommerce SEO and PPC – Al Sefati

In this episode of the Unbottleneck Podcast, Steve Wiideman is reunited with colleague and fellow digital marketing expert, Al Sefati, for a discussion about Ecommerce SEO and pay-per-click advertising!  About Our Guest: Al Sefati Sefati is the president of Sefati & Co., a boutique...


Shop Talk: Social Media & Building Your Brand – Chelsea Peitz

While social media is still a young concept, it has become a powerful vehicle to support brands for people and businesses everywhere. In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by social media extraordinaire, Chelsea Peitz, for an insightful conversation about how to...


Shop Talk: Marketing Design & Multimedia with Brian Wallace

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by friend and marketing expert, Brian Wallace. Today’s conversation is all about leveraging design and multimedia in digital marketing, public relations, and SEO.  About Our Guest: Brian Wallace Brian Wallace is...


Shop Talk: Email Marketing with Tim Watson

In this episode of the Unbottleneck podcast, another virtual trip is underway as Steve is joined by leading email marketing consultant, Tim Watson from England! Dive into best email practices and learn more about the Entrepreneurial Operating System (EOS). About Our Guest: Tim Watson As the...


Shop Talk: Best Podcasting Strategies with David Perez

In this episode, Steve Wiideman is joined by podcast expert David Perez, to discuss why and how you should use a podcast to build your brand and business. About Our Guest: David Perez David Perez wears many hats within the podcasting world. He is the founder of Talking Silk Worm, a podcast...


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