It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my...

There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...

There is good scientific evidence that suggest that much of the cognition and memory taking place in our brains uses metaphors and stories to connect new information to our memories. When optimizing for the experience of humans consuming your content, storytelling can be your most valuable...

Relax. Despite recent and upcoming Google Penguin Updates, Google hasn’t (yet) removed hyperlinks from their ranking algorithm. However, in the SEO community, the buzz seems to have shifted quite a bit from the importance of links to the value of brand authority and user search behavior signals,...

C3 hosted some awesome speakers, but more importantly gave the Searchlight user community the opportunity to share thoughts and strategies. Also, Searchlight users had the opportunity to meet with their customer success managers and support teams. 3 New Releases for Conductor...

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter at @AnchorMetrics. We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get to the...

Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting Group During the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data, Optimizing several focal...

On July 24th, 2014, Google released an update the industry has code named "Pigeon", which affects search engine results with a regional or local intent. Examples of queries might be "oil change York PA" or "auto repair" alone where the search engine recognizes the location of user and returns...

Businesses around the world are paying more and more attention to Yelp, arguably the Internet's largest social-local platform, and with good reason. Touting it's average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is...