Unbottleneck – Episode 002 – Best SEO Tools

In the first episode of Unbottleneck – the digital marketing podcast – SEO Expert, Steve Wiideman, and stand-up comedian Reza Asgari, helped us understand what SEO is and why it is crucial to incorporate SEO into any business plan. This crazy duo is back to answer common and uncommon digital marketing questions.

In this episode, Steve offers insight on best practices and tools to help websites rank organically within a search engine. By taking the time to integrate an effective SEO strategy to your digital marketing efforts, your page can be visible offsite by ranks for relevant search terms. 

Topics and Questions answered in this episode:

  • What are the SEO Tools Needed to Succeed?
  • What are the Tasks You Need to Complete to build a comprehensive SEO strategy?
  • How have Search Engines evolved to get to what we have today? 
  • What does your digital marketing team look like and how does it affect your Search results? 
  • How does a paid search strategy come into play? 
  • How do I get my team passionately involved in your SEO strategy?

SEO Tools to Help You Get Started 

Here are some helpful SEO tools that will help you get started as you develop your digital marketing strategy. 

  1. Google Search Console  – This free tool is easy to use and will help you track your search results including keyword rankings and search terms. 
  1. SEMrush – SEO Keyword Tool – While this tool is not one of the free seo tools, it is worth the investment if you desire in-depth information about specific content, links and keywords. 
  1. Ahrefs – This tool is an ideal source to look at how other sites are linking to you and your competitors. 

SEO Tip of The Day

In addition to having the right SEO tools, you also want to make sure that your website is in compliance. All websites should have the following to qualify to rank or advertise with Google: 

  1. Secure Sockets Layer (SSL) Certificate to address security. 

Tip: You can check if a website has a SSL Certificate by looking for the padlock icon in the address bar. 

  1. Privacy policy so visitors and Google will know that their personal data is protected. 
  2. Consistent website design to ensure that the website will respond to any PC or mobile device. 
  3. Trust signals such as links and mentions from other trustworthy websites to prove legitimacy. 

If you take the time to integrate these extra layers into your digital marketing strategy, you will set yourself up for success in the long run. 

SteveEO’s Helpful Hand

Congratulations! You now know what the leading  tools are in SEO and what elements your website needs to get started. The next step is to incorporate these tools into your strategy and execute that strategy with the help of your team. It’s important to understand that investing in the best SEO software alone will not guarantee your long-term success – you also need to invest in your team. 

The key to success relies on building a great team. What should your team look like? 

Your team should consist of individuals with diverse talent who are not only tech savvy, but also creative, charismatic and understand buyer psychology. 

Everyone on your team – from the webmaster to the link builder – needs to be involved in the process. This will create a system of synchrony and accountability to help reach your goals. 

When you hit a metric of success, no matter how big or small, make sure that you are sharing it with your team so you can keep the momentum going and adjust your efforts where appropriate. 

Have a question for our SEO team? Reach out, we’d love to hear from you. 


Listen to this episode using the player at the top of the page, or connect via iTunes, Spotify Stitcher Radio, SoundCloud or Google Play.