Author Archive

Buying Links from a Link Broker

 It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my...


One Page – An SEO Epiphany

There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...


Introduction to SEO. Radio Interview with Steve Wiideman

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If you are just getting started with your online business, or thrust into a job requiring you to improve online results, you've found the guy you need. Steve Wiideman's SEO Roadmap solution was made for you. Here Steve gives an introduction to SEO during a recent radio interview.Introduction to...


Storytelling is Good Marketing

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There is good scientific evidence that suggest that much of the cognition and memory taking place in our brains uses metaphors and stories to connect new information to our memories. When optimizing for the experience of humans consuming your content, storytelling can be your most valuable...


Google Removes Links from Ranking Algo – What Now

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Relax. Despite recent and upcoming Google Penguin Updates, Google hasn’t (yet) removed hyperlinks from their ranking algorithm. However, in the SEO community, the buzz seems to have shifted quite a bit from the importance of links to the value of brand authority and user search behavior signals,...


C3 New York 2015 Recap

Conversion Rate Optimization Example: Pest Control Franchise

C3 hosted some awesome speakers, but more importantly gave the Searchlight user community the opportunity to share thoughts and strategies. Also, Searchlight users had the opportunity to meet with their customer success managers and support teams.3 New Releases for Conductor...


Combating Referral Spam in Google Analytics

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter at @AnchorMetrics.We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get to the...


Does Jeeves Have an Evil Twin?

Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting GroupDuring the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...


James Reynolds: Earning Links & SEO Trends

Today's SEO podcast features James Reynolds, founder and CEO of SEO Sherpa and ClickJam. Our topic was mainly attracting links without using dangerous tools that could result in penalties. Transcript to follow.My favorite takeaway from the interview was James's suggestion:The best way to earn...


Data Claiming: The Secret Sauce Behind Local SEO

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data,Optimizing several focal...


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