In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital marketing strategist and social media expert Warren Whitlock to discuss the best ways to navigate a successful social media plan for your business or brand.

About Our Guest: Warren Whitlock 

Warren Whitlock is CEO of Stirling Corp and author of Profitable Social Media and Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He advises companies on the strategies needed to take advantage of digital media tools and online opportunities that drive growth and profits, with a current focus on blockchain. Warren advises enterprises on ICO, e-commerce, martech, new media, and the future of marketing. 


  • Social Media Platforms to Focus On
  • Providing Help to Inspire Trust
  • Quick Tips to Navigate Social Media 

What Social Media Network Should I Be On? 

With the overwhelming amount of social media networks available, it can be difficult to decide which platform you should be on. As a business and a brand, it is important to have a presence on social media, but you want to make sure you go to a digital space where you can meet your target audience. 

The best way to decide on a social media platform is to be in tune with what your target audience is saying and where they are saying it. 

Facebook groups are a great way to start building your online presence because there is a Facebook group for almost anything you can think of! These niche groups provide a great opportunity to connect with other people in your industry and contribute meaningful commentary to important discussions. 

Focus on Lending a Helping Hand 

The beautiful thing about social media is that it puts you in front of a global audience. This is the perfect opportunity to show what you know by helping others solve common problems with quick answers.

When you use your expertise to help answer questions online, other users (potential customers) will see it and be more inclined to trust you!

Quick Tips to Navigate Social Media 

Here are some quick tips that will help you get more acquainted with social media: 

  • Know where your audience is 
  • Be aware of what’s happening around you 
  • Contribute something meaningful to the conversations happening online 
  • Be as helpful as you can by answering questions 
  • Spend money on ads to get more traffic to your website

Keep up with the best social media and digital marketing strategies. Follow Steve on LinkedIn!