In a statement today (3/11/2016) on the Webmaster Central Blog, Google made it blatantly clear that buying a hyperlink using any type of bartering or exchange (bribes) with the intent to influence search engine rankings goes against Google guidelines on link schemes, and urged webmasters to add a...

Historical Comments (and Links) Removed Those in the search engine marketing field and many webmasters awoke today and found that Google had moved from their Webmaster Central blog from https://googlewebmastercentral.blogspot.com/ to https://webmasters.googleblog.com/, and for those curious, yes...

Relocated from Top10SEOTips.com In an effort to consolidate our websites, we've moved this page from an older domain and will be updating it in 2016. The tips are still relevant and important today. Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many...

There's a lot of hype in the SEO industry at the moment regarding Google's recent announcement about giving higher ranking to websites forcing HTTPS by default. After watching the Google I/O video, I jotted down a few notes to help you get...

Skip to the 3 Principles, or continue reading: Relevance to Query (on-page SEO) Popularity & Visibility User Choice & Sustainability Recently, I was quoted in an article by CNBC, where I was asked about my experience and feelings toward Google's spam quality updates, in...

  It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my...

There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...

There is good scientific evidence that suggest that much of the cognition and memory taking place in our brains uses metaphors and stories to connect new information to our memories. When optimizing for the experience of humans consuming your content, storytelling can be your most valuable...

Relax. Despite recent and upcoming Google Penguin Updates, Google hasn’t (yet) removed hyperlinks from their ranking algorithm. However, in the SEO community, the buzz seems to have shifted quite a bit from the importance of links to the value of brand authority and user search behavior signals,...

C3 hosted some awesome speakers, but more importantly gave the Searchlight user community the opportunity to share thoughts and strategies. Also, Searchlight users had the opportunity to meet with their customer success managers and support teams. 3 New Releases for Conductor...