Author Archive

Notifying Google of Website Maintenance

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A good friend of mine who runs a web development blog recently sent me a great link to a post that describes the technical solution for notifying Google of website maintenance, which is important because if the Googlebot crawls through a link to a page on your website and gets a 404 error, it could...


Title Tag Principles

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One of the principles I discuss frequently is the number of times your website appears for a given search term and number of clicks to your website (called an impression). The ratio of clicks divided by impressions is referred to as Click-through Rate, or CTR, which is by far one of the most...


Paid Search: PPC Advertising

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So you've optimized your website for higher organic/natural search engine placement and have realized that it's going to take awhile to see some traffic produced from the handful of keywords you are optimizing for. Hopefully your chosen SEO company set good expectations with you or right now you're...


Google Algorithm

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The Google algorthim is actually pretty simple. Google Ranking Formula: Relevancy/CTR + Visibility/Links = Higher Ranking Relevancy refers to several things, including how many OTHER related search terms a website appears in Google's search results for, how many people bounce back to Google...


Google Tips for Optimizing PPC Spending

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Google wants you succeed. They want to help you make the most from your organic and Sponsored Ads campaigns. Why? Two reasons: They have plenty of money and don't need more of yours They want to return the best possible search results to their users Therefore, when Google releases tips on...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.