Tips

Are Keywords STILL Relevant for SEO in 2015?

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Oh, how SEO has come a long way. In fact, it wasn't that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases.So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long...


Usability, Conversion Experiences & CRO

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No matter how good your SEO team is, if your website isn't becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into...


How to Best Handle Mobile Optimization

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With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search...


Duplicate Content Penalties: How to Avoid Them

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Most online authors and publishers try very hard to avoid duplicate content when producing articles and posts that hopefully can convert to sales. A smaller group of authors however, live off the sweat of other people's website content and it is no wonder many of them are referred to as...


Social Media Tips from Debbie Hemley

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On January 22, Debbie Hemley, a social media consultant and blogger wrote an excellent post describing "stuff you can do" to improve your social media activities. 26 things actually, and in no particular order. Even though my interest has always been natural SEO, I've been following Social Media...


Refactoring Your Website

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Refactoring is a term used in programming which refers to the process of taking a piece of code and rewriting it. The different here is that you aren't re-writing that code in order to achieve a different end, rather you are re-writing it to do the same thing that it already can do. So what’s...


How to Dominate Google Searches for Your Name

It’s annoying to Google your name and have webpages come up for strangers that share your name. It’s bad for business or your personal reputation if a person shares your name and has a shady past. I’ve had people come to me and explain that people didn’t want to do business with them...


1 Hour of Video SEO Secrets

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{EAV:d877c680fc2ae485} - ignore this, it's a verification code for EmpireAvenue and will be deleted shortly.There are a lot of video marketing professionals out there. Most of them spent the greater part of the last decade fine-tuning their skills, locking down optimal video compression, file...


SEO Manager Job Description & Salary

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It's easy to find someone who "does SEO", but finding a rockstar SEO Manager requires a solid understanding of basic SEO principles, and possibly a degree of street smart to differentiate the big talkers from the top performers.In this post, I'm not only going to provide you with a few tips on...


How to Rank #1 for Diamond Rings in Google

I get asked quite frequently how long it might take to rank for certain keywords. Diamonds and jewelry come up every so often. A good friend of mine reached out to me on Friday with the "how do I rank number 1 in Google for the phrase diamond rings?" I assembled an extensive response that would...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.