The Most Important SEO Tactic

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Undoubtedly, the HTML Title tag that appears in the search engine results is the most important SEO tactic for achieving higher placement in the search engines. Keeping this tag under 66 characters will prevent the title from being truncated and using compelling and very targeted copy will help...

Should You Do Your Own SEO?

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Would you do your own plumbing or electric? Probably not. Deciding on whether to handle your own search engine optimization presents a similar dilemma. There is an exception to the complexity factor, which is if you are in the IT field and are familiar with web scripting, CSS, and comfortable...

Social Community Manager

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A friend of ours on Twitter recently asked about a Tweet we posted regarding not wanting to have the job of Social Community Manager (SCM), so we thought it prudent to write a post on the topic of Social Networking and hiring a part-time or dedicated SCM. Why Hire a Social Community...

Building an SEO Content Tracking Spreadsheet

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So you've done all of your keyword research and have picked out the 30-500 pages of content you'd like to write over the next couple of years based on keywords that generate leads and sales, but none that generate ambiguous traffic, right? So what's next? The next step in the Search Engine...

How to Do a 301 Redirect in .htaccess

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Redirection plays an important part in on-page search engine optimization, both at the website-level and at the web page-level. Having duplicate content on your website or possibly even on a different domain, could impact the power of the page hosting the content you want to appear at the top of...

What is SEO?

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Search Engine Optimization (SEO) explained by SEO Expert Steve Wiideman. Watch this video on the art of Search Engine Optimization to fully understand in laymen terms what is involved in the optimization process. Watch this "What is SEO?" video before hiring an SEO company so you can know...

Notifying Google of Website Maintenance

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A good friend of mine who runs a web development blog recently sent me a great link to a post that describes the technical solution for notifying Google of website maintenance, which is important because if the Googlebot crawls through a link to a page on your website and gets a 404 error, it could...

Title Tag Principles

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One of the principles I discuss frequently is the number of times your website appears for a given search term and number of clicks to your website (called an impression). The ratio of clicks divided by impressions is referred to as Click-through Rate, or CTR, which is by far one of the most...

Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.