Author Archive

Shop Talk: Marketing + Entrepreneurship with Rand Fishkin

Unbottleneck Shop Talk with Rand Fishkin In this "Shop Talk" episode of Unbottleneck - the digital marketing podcast - Steve welcomes acclaimed digital marketing expert Rand Fishkin in this no nonsense conversation not to be skipped by business owners and entrepreneurs. Here’s your chance to...


Ep 002: The Best SEO Tools

Unbottleneck – Episode 002 – Best SEO Tools In the first episode of Unbottleneck - the digital marketing podcast - SEO Expert, Steve Wiideman, and stand-up comedian Reza Asgari, helped us understand what SEO is and why it is crucial to incorporate SEO into any business plan. This crazy duo...


Ep 001: What Is Search Engine Optimization (SEO)?

Unbottleneck - Episode 001 - What Is SEO? In the first episode of Unbottleneck, the digital marketing podcast, Steve breaks down the definition of search engine optimization (SEO) and shares what questions businesses should ask before outsourcing SEO services. Topics and Questions answered...


Wiideman’s Commitment to Helping Small Businesses

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Wiideman’s Commitment to Helping Small Businesses Here at Wiideman, our business is helping others’ stand out from the crowd. We’re committed to boosting the online presence of companies across the globe, so they can reach more clients and make a positive impact with their services. As...


Will Google Assistant Dominate Over Siri in Voice Search?

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On a recent Community post in Buzzfeed entitled 5 Things To Try On Google Pixel 2, we tested all sorts of new technology, including Google Lens and Google Assistant. It seemed clear that users who search Google will eventually do so by voice commands, considering VR, AR and other technologies that...


Steve Wiideman Featured in Voyage LA

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As a business owner, nothing is more humbling than waking up to an email directing you to an article in a local magazine where you and your team were featured. Today was that morning and the magazine was Voyage LA. There are a lot of businesses who do some amazing things here in Los...


How to Run a Competitive Link Analysis and Discover New Opportunities

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What is a Competitive Link Analysis? In simplest terms, it’s a way to find your competitors backlinks and get insight to how/where your competitors and the industry are gaining links. Why Should You Run a Link Analysis? Running a link analysis allows you to find domains that link to your...


Your Simple 2017 SEO Strategy for Improving Organic Traffic in the New Year

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</ 2017 Content Strategy Google has made it clear that the two most important ranking factors are and will continue to be "content" and "links to your website". For those planning a SEO strategy for 2017, my suggestion is think about 2018 when creating the content and the code...


How Did Google Removing Right-Side Ads Impact SEO?

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I just had a call with researcher asking about the impact that Google's recent removal of right-side ads and including four ads at the top of the results had on organic search engine behavior. During the call I was able to reference some of the data we have in Google Search Console to see (if any)...


Google Warns Bloggers to Nofollow Links Paid for by Free Products

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In a statement today (3/11/2016) on the Webmaster Central Blog, Google made it blatantly clear that buying a hyperlink using any type of bartering or exchange (bribes) with the intent to influence search engine rankings goes against Google guidelines on link schemes, and urged webmasters to add a...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.