How to Hire an Technical SEO Web DeveloperA programmer is a programmer, right? Wrong. There are so many variables to consider when hiring someone as your in-house webmaster that it's almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on their...
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How CosmeticSurgeryBakersfield.com Gets Away with Search Spam
For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you're out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his...
SEO: Content is NOT King
For years now, so-called SEO experts have been preaching a rhetoric of "Content is King" philosophy, backed by little substance, few or no examples, and without reference to analytic reports. Grassroots search engine optimization involved website optimization, which later became the poor stepchild...