Who doesn’t love free traffic to their website? In this episode, Steve Wiideman is discussing all things link building with SEO strategist, Brandon Leibowitz.

About Our Guest: Brandon Leibowitz

With 15 years of experience under his belt, Brandon runs SEO Optimizers, a digital marketing company dedicated to helping small to medium sized businesses get more traffic to their websites ultimately converting to clients, sales, and leads. One way that he does this is through building links as a way to not only drive traffic, but to build authority and rank for hyper competitive keywords. 

Follow Brandon Leibowitz on LinkedIn. 

  • What Is Link Building?
  • Identifying High Quality Links
  • Link Building Best Practices 
  • Emails and Outreach that Get the Job Done

Link building is an important piece of the pie in SEO. 

As Brandon mentions, “Link building is getting other websites to talk about you.” In simplified terms, link building is the practice of getting a clickable link from another website to link back to your website. The purpose of this link is to redirect users to your website for supplemental content. 

However, it is not as simple as directly asking for a link. Link building is not just about obtaining links, but building and fostering relationships which requires time, tact and link building strategies. But how do you know if a link is worth pursuing? 

While link building is a great way to build authority and move up in the search engine rankings, you want to make sure that you are getting links from relevant sites that are related to your industry. There are many ways to determine if a link is of high quality.

 Ask yourself these questions: 

  1. Does this page have the potential to attract links on its own?  
  2. What is the likelihood of this page sending referral traffic to my website?  
  3. Will the link receive enough visibility based on the page’s traffic?  

If you answered yes to all three of these questions, then you’re looking at the potential of a high-quality link! 

Here are some popular approaches to link building that you can use: 

  1. Reference – Creating informational content that will be helpful to users (ex. Research, statistics). 
  2. Cross-Promotion – Collaborating with people in similar industries for a mutually beneficial opportunity for exposure (ex. Podcasts). 
  3. Contribution – Offering the use of content such as articles and infographics. 
  4. Sponsorship – Paying for visibility that can drive referral traffic. 

Stop! Know This Before You Hit Send

The best emails are the ones with personalized messages rather than a general email blast. People’s inboxes are often overwhelmed with spam, so you must take the time to differentiate yourself from the rest. You can personalize your emails by including their name and an attention-grabbing subject line while also using a conversational tone in the body of your email. 

Stay up to date on the very best outreach and link building strategies. Follow Steve on LinkedIn!