Unbottleneck Shop Talk – Guest: Jim Boykin

Steve Wiideman is joined by the Original SEO Ninja, Jim Boykin, for a discussion about the evolution of SEO throughout the years. With over 40 years of combined SEO experience, both Wiideman and Boykin are excited to reminisce about the early practices of SEO and the significant changes in algorithms that continue to keep us on our toes. 

  1. The Ethical SEO Roadmap
  2. Best Practices when a Google Algorithm Update Occurs
  3. The Unmatched Support of the SEO Community 

SEO: Revolutions & Revelations

In the early days of SEO, people engaged in regular practices that are now known as “black hat SEO”. It was normal to buy backlinks as a method to get a website to rank. However, when Google began to dominate the tech industry, they set a new standard that eliminated the practice of cutting corners. Going forward, you would have to earn backlinks and optimize your website using ethical practices.  

Keeping Up With An Ever-Changing Google Algorithm

As Google continues to update its algorithm, we must learn to adjust our practices in order to have a fair chance at ranking in the search results. 

Google’s Guidance On Building High Quality Sites

Focus not just be on having the “best” website in terms of aesthetics, aim to implement Google’s E-A-T signals — that’s building your site’s Expertise, Authority, and Trustworthiness.

Also very important: work on becoming a trusted resource within your niche by creating content that answers your target audience’s most frequently asked questions. 

Pro-Tip: Always study your competitors. Make yourself familiar with their website and see what elements are working and which ones are not. 

An Ongoing Support: The SEO Community

While many things have changed in the SEO world, one thing that has always remained the same: the constant of support that exists among practitioners within the SEO community. Both Wiideman and Boykin can speak first-hand to the tight-knit communities that are available within the industry, especially during the hardship of the COVID pandemic. 

Even while we’re living through uncertain times, we can find peace in knowing that there are communities that can offer support and guidance within the SEO world.   

How Will You Adapt to the Changes Ahead?

Will you adjust with the times? As the world changes and technology advances, so should our efforts. Whether you are a veteran or a newbie in the SEO industry, there is still so much more to learn and discover! 

More About Jim Boykin

Boykin began his SEO career in 1999 when he became the founder and CEO of Internet Marketing Ninjas, an internet marketing company specializing in content marketing, link building and content creation. As an expert in his industry, Boykin shares his best practices of the past and present! 

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