Unbottleneck – Digital Marketing Solutions

One Page – An SEO Epiphany

There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...


Storytelling is Good Marketing

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There is good scientific evidence that suggest that much of the cognition and memory taking place in our brains uses metaphors and stories to connect new information to our memories. When optimizing for the experience of humans consuming your content, storytelling can be your most valuable...


Google Removes Links from Ranking Algo – What Now

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Relax. Despite recent and upcoming Google Penguin Updates, Google hasn’t (yet) removed hyperlinks from their ranking algorithm. However, in the SEO community, the buzz seems to have shifted quite a bit from the importance of links to the value of brand authority and user search behavior signals,...


Combating Referral Spam in Google Analytics

This is a guest post by Jeff Siebach of Anchor Metrics. Follow them on Twitter at @AnchorMetrics. We all know the feeling. You log in to Google Analytics to see how your website has performed this week, and lo and behold, you’ve got more traffic than before. Much more! Then you get to the...


Does Jeeves Have an Evil Twin?

Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting Group During the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...


Data Claiming: The Secret Sauce Behind Local SEO

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data, Optimizing several focal...


Local SEO: Auto Repair City & Property Pages

On July 24th, 2014, Google released an update the industry has code named "Pigeon", which affects search engine results with a regional or local intent. Examples of queries might be "oil change York PA" or "auto repair" alone where the search engine recognizes the location of user and returns...


Study: How Important are Yelp Reviews Really?

Businesses around the world are paying more and more attention to Yelp, arguably the Internet's largest social-local platform, and with good reason. Touting it's average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is...


Interview with Former Google Webspam Employee

The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can't divulge the names of our contact, we will say they played a major role in the foundation of filters and...


7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

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You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.