What is a Competitive Link Analysis? In simplest terms, it’s a way to find your competitors backlinks and get insight to how/where your competitors and the industry are gaining links. Why Should You Run a Link Analysis? Running a link analysis allows you to find domains that link to your competitors but aren’t linking to your domain, it also could give you a higher chance of finding domains...

</ 2017 Content Strategy Google has made it clear that the two most important ranking factors are and will continue to be "content" and "links to your website". For those planning a SEO strategy for 2017, my suggestion is think about 2018 when creating the content and the code that holds it, along with designing a content marketing plan that solves industry problems, and...

I just had a call with researcher asking about the impact that Google's recent removal of right-side ads and including four ads at the top of the results had on organic search engine behavior. During the call I was able to reference some of the data we have in Google Search Console to see (if any) were affected by the change. Video donated by our friends at InVideo. Summary of Results From the...

In a statement today (3/11/2016) on the Webmaster Central Blog, Google made it blatantly clear that buying a hyperlink using any type of bartering or exchange (bribes) with the intent to influence search engine rankings goes against Google guidelines on link schemes, and urged webmasters to add a rel="nofollow" attribute to any links earned through the exchange of goods and services. We...

Historical Comments (and Links) Removed Those in the search engine marketing field and many webmasters awoke today and found that Google had moved from their Webmaster Central blog from https://googlewebmastercentral.blogspot.com/ to https://webmasters.googleblog.com/, and for those curious, yes it was a 301 (permanent) redirect. Google launched the "Official Webmaster Central Blog" in...

Relocated from Top10SEOTips.com In an effort to consolidate our websites, we've moved this page from an older domain and will be updating it in 2016. The tips are still relevant and important today. Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many people make the mistake of spending thousands of dollars on just Pay-Per-Click (Sponsored Ads)...

There's a lot of hype in the SEO industry at the moment regarding Google's recent announcement about giving higher ranking to websites forcing HTTPS by default. After watching the Google I/O video, I jotted down a few notes to help you get started. https://www.youtube.com/watch?v=cBhZ6S0PFCY Systems Admin Checklist Get a 2048-bit TLS certificate Configure TLS on your...

Skip to the 3 Principles, or continue reading: Relevance to Query (on-page SEO) Popularity & Visibility User Choice & Sustainability Recently, I was quoted in an article by CNBC, where I was asked about my experience and feelings toward Google's spam quality updates, in particular: Google Penguin. My answer likely shocked many of peers and potentially alienated me from my...

  It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my chair: Wow, just imagine, 500 instant links, 10,000 forum posts, and 1,000 Facebook Likes!...

There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or selection. What happens? Procrastination happens. Well, with search engine optimization it's not too...