Unbottleneck – Digital Marketing Solutions

Study: How Important are Yelp Reviews Really?

Businesses around the world are paying more and more attention to Yelp, arguably the Internet's largest social-local platform, and with good reason. Touting it's average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is...


Interview with Former Google Webspam Employee

The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can't divulge the names of our contact, we will say they played a major role in the foundation of filters and...


7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

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You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...


Are Keywords STILL Relevant for SEO?

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Oh, how SEO has come a long way. In fact, it wasn't that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases. So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long...


Six Critical Things You Missed at LocalUp Advanced

Franchises, and multi-location businesses gathered in Seattle recently for a unique new conference. The Creative Search Strategy Team was also onsite at the first ever LocalUp, an advanced local search conference on February 7th 2015. From the novel of notes we took, we pulled out six takeaways...


10 Ways of Getting Top Ranking on Google

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Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they'd like. So how do regular folks such as you and I compete when these entities have more budget, more...


Usability, Conversion Experiences & CRO

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No matter how good your SEO team is, if your website isn't becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into...


Tech SEO Description & Job Requisition

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How to Hire an Technical SEO Web Developer A programmer is a programmer, right? Wrong. There are so many variables to consider when hiring someone as your in-house webmaster that it's almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on their...


How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

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For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you're out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his...


How to Best Handle Mobile Optimization

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With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.