Unbottleneck Shop Talk - Guest: Jim Boykin Steve Wiideman is joined by the Original SEO Ninja, Jim Boykin, for a discussion about the evolution of SEO throughout the years. With over 40 years of combined SEO experience, both Wiideman and Boykin are excited to reminisce about the early practices of SEO and the significant changes in algorithms that continue to keep us on our...

Unbottleneck Shop Talk - Guest: Gil Nevo Are you effectively communicating your brand message? Steve Wiideman is back with another insightful Unbottleneck "Shop Talk" episode to help you clear the roadblocks in your digital marketing strategy. This time he is teaming up with Gil Nevo, CEO and “Brander” in Chief of Superbrand, to discuss the importance of developing a consistent brand...

Unbottleneck Shop Talk with Tripadvisor Unbottleneck host and SEO Expert, Steve Wiideman, is joined by fellow SEO professionals, Vanessa Bellanti and Amy Desmarais, for an in-depth "Shop Talk" discussion on optimizing local landing pages for franchises and businesses with multiple locations. Join the conversation in this digital marketing podcast episode. Both Vanessa and Amy have...

Unbottleneck Shop Talk with Rand Fishkin In this "Shop Talk" episode of Unbottleneck - the digital marketing podcast - Steve welcomes acclaimed digital marketing expert Rand Fishkin in this no nonsense conversation not to be skipped by business owners and entrepreneurs. Here’s your chance to join an informative and laid back conversation with two esteemed industry pioneers. Steve and Rand...

Unbottleneck – Episode 002 – Best SEO Tools In the first episode of Unbottleneck - the digital marketing podcast - SEO Expert, Steve Wiideman, and stand-up comedian Reza Asgari, helped us understand what SEO is and why it is crucial to incorporate SEO into any business plan. This crazy duo is back to answer common and uncommon digital marketing questions. In this episode, Steve offers...

Unbottleneck - Episode 001 - What Is SEO? In the first episode of Unbottleneck, the digital marketing podcast, Steve breaks down the definition of search engine optimization (SEO) and shares what questions businesses should ask before outsourcing SEO services. Sponsored by Ryte Topics and Questions answered in this episode: How does Search Engine Optimization work?How To Get...

Wiideman’s Commitment to Helping Small Businesses Here at Wiideman, our business is helping others’ stand out from the crowd. We’re committed to boosting the online presence of companies across the globe, so they can reach more clients and make a positive impact with their services. As an SEO agency, we know how important putting the right digital foot forward can be. And as a small...

What Is a Yule Log? Yule is a Winter Solstice festival celebrated in December and January, hearkening back to medieval times and coming to us from the ancient Scandinavian culture of the Nordics in Northern Europe. The burning of the Yule Log each winter began with choosing a worthy tree, hauling the entire log into the home, and slowly burning one end of it as the remaining part of the...

On a recent Community post in Buzzfeed entitled 5 Things To Try On Google Pixel 2, we tested all sorts of new technology, including Google Lens and Google Assistant. It seemed clear that users who search Google will eventually do so by voice commands, considering VR, AR and other technologies that may eventually replace desktops at home. That is, until Siri was brought up, the Apple assistant...

As a business owner, nothing is more humbling than waking up to an email directing you to an article in a local magazine where you and your team were featured. Today was that morning and the magazine was Voyage LA. There are a lot of businesses who do some amazing things here in Los Angeles, and to have been asked by Voyage LA staff to be interviewed and then to see your pictures...