Unbottleneck - Episode 001 - What Is SEO? In the first episode of Unbottleneck, the digital marketing podcast, Steve breaks down the definition of search engine optimization (SEO) and shares what questions businesses should ask before outsourcing SEO services. Topics and Questions answered...

What is a Competitive Link Analysis? In simplest terms, it’s a way to find your competitors backlinks and get insight to how/where your competitors and the industry are gaining links. Why Should You Run a Link Analysis? Running a link analysis allows you to find domains that link to your...

</ 2017 Content Strategy Google has made it clear that the two most important ranking factors are and will continue to be "content" and "links to your website". For those planning a SEO strategy for 2017, my suggestion is think about 2018 when creating the content and the code...

I just had a call with researcher asking about the impact that Google's recent removal of right-side ads and including four ads at the top of the results had on organic search engine behavior. During the call I was able to reference some of the data we have in Google Search Console to see (if any)...

Relocated from Top10SEOTips.com In an effort to consolidate our websites, we've moved this page from an older domain and will be updating it in 2016. The tips are still relevant and important today. Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many...

There's a lot of hype in the SEO industry at the moment regarding Google's recent announcement about giving higher ranking to websites forcing HTTPS by default. After watching the Google I/O video, I jotted down a few notes to help you get...

Skip to the 3 Principles, or continue reading: Relevance to Query (on-page SEO) Popularity & Visibility User Choice & Sustainability Recently, I was quoted in an article by CNBC, where I was asked about my experience and feelings toward Google's spam quality updates, in...

  It happens to the best of us: the temptation to buy links. I get emails all the time and am lucky to be one of the few marketers immune to the impulse some of these offers can create. Below is a screenshot from one email I received recently from BackLinks.com that made me fall out of my...

There's nothing more frustrating on the planet than having someone pay you to help them, but not take action on simple tasks that require their attention. You know what I mean, right? For you, it may be getting an approval or sign-off, or potentially you just need your client to make a decision or...

There is good scientific evidence that suggest that much of the cognition and memory taking place in our brains uses metaphors and stories to connect new information to our memories. When optimizing for the experience of humans consuming your content, storytelling can be your most valuable...