Creative Search Strategy Blog

How to Dominate Google Searches for Your Name

It’s annoying to Google your name and have webpages come up for strangers that share your name. It’s bad for business or your personal reputation if a person shares your name and has a shady past. I’ve had people come to me and explain that people didn’t want to do business with them...


Keeping Up With the Latest SEO Jargon and Acronyms

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SEO is a constantly evolving and changing landscape and if you hope to be on top of your game in the optimization world then you need to be constantly reading up on all the different developments and all the changes that come and go over time. This is true recently moreso than ever before as Google...


1 Hour of Video SEO Secrets

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{EAV:d877c680fc2ae485} - ignore this, it's a verification code for EmpireAvenue and will be deleted shortly.There are a lot of video marketing professionals out there. Most of them spent the greater part of the last decade fine-tuning their skills, locking down optimal video compression, file...


The Daily Deals Phenomenon

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I'm taking a tangent break from SEO this afternoon to talk for a minute about the recent daily deals phenomenon. Destinations such as Groupon and Living Social pioneered a new era in online marketing that is doing more than just expanding, but also evolving into it's own marketing channel.Many...


SEO Manager Job Description & Salary

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It's easy to find someone who "does SEO", but finding a rockstar SEO Manager requires a solid understanding of basic SEO principles, and possibly a degree of street smart to differentiate the big talkers from the top performers.In this post, I'm not only going to provide you with a few tips on...


How to Rank #1 for Diamond Rings in Google

I get asked quite frequently how long it might take to rank for certain keywords. Diamonds and jewelry come up every so often. A good friend of mine reached out to me on Friday with the "how do I rank number 1 in Google for the phrase diamond rings?" I assembled an extensive response that would...


Advanced Link Building

Why are Links Important?If you've seen the recent SEO Ranking Factors for 2011 article from Rand Fishkin, you already know that links makeup for approximately half of the total ranking criteria. So if you have earned high quality links, you're halfway there.How Do Pros Build Links?Well, I...


Service Geography Vs. Geography Service

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Just as I whining about Google Image Search again today and ironically saw the new Sort by Subject option, it occurred to me that I had forgotten about an important topic relating to a different type of search: local search. When optimizing for a specific geography, the question always comes up,...


Best Permalink Structure

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A long-standing, but rarely discussed, in internet marketing is choosing the best permalink structure for higher overall placement in search results. I myself have studied taxonomy and have had outstanding results with matching my website directory structure with my URL structure, a common practice...


SEO Project Management with Basecamp

Well, I guess the cat's out of the bag on a few of the projects I'm working on to replace Client Services as a business model. One of the projects is a kick-butt pet travel website called Pet Hotels of America (did you catch the link there? Yah, well I earned it, you'll see in a moment). The...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.