The Google algorthim is actually pretty simple. Google Ranking Formula: Relevancy/CTR + Visibility/Links = Higher Ranking Relevancy refers to several things, including how many OTHER related search terms a website appears in Google's search results for, how many people bounce back to Google...

Google wants you succeed. They want to help you make the most from your organic and Sponsored Ads campaigns. Why? Two reasons: They have plenty of money and don't need more of yours They want to return the best possible search results to their users Therefore, when Google releases tips on...