One of our favorite exercises is tracking social and viral campaigns by other companies and testing the effectiveness of each (as best as we are able to). Today, a friend of ours from the local SEM services company Local Splash send us an email stating they had seen us on a video where Steve...
Unbottleneck – Digital Marketing Solutions
Notifying Google of Website Maintenance
A good friend of mine who runs a web development blog recently sent me a great link to a post that describes the technical solution for notifying Google of website maintenance, which is important because if the Googlebot crawls through a link to a page on your website and gets a 404 error, it could...
Paid Search: PPC Advertising
So you've optimized your website for higher organic/natural search engine placement and have realized that it's going to take awhile to see some traffic produced from the handful of keywords you are optimizing for. Hopefully your chosen SEO company set good expectations with you or right now you're...