Creative Search Strategy Blog

Usability, Conversion Experiences & CRO

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No matter how good your SEO team is, if your website isn't becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into...


Coder Job Description & Job Requisition

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How to Hire an Expert Web Developer & Coder for Your SEO FirmA coder is a coder, right? Wrong. There are so many variables to consider when hiring someone as your in-house coder that it's almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on...


Link Building Specialist Job Description

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Job Requisition for a Link Builder (White Hat of Course)Hiring a link building specialist isn't like hiring a coder. When hiring a programmer, if something breaks, you simply revert the code and try again; rarely will your revenue be impacted. However, when assembling a link building special job...


Search Engine Spam: Link Schemes That Still Work

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As SEO's, everyday we're having to work smarter to help our clients increase search engine traffic from relevant clusters of keywords while following Google Webmaster Guidelines. However, as we work smarter, many on the outskirts of our community are still practicing optimization techniques that...


How CosmeticSurgeryBakersfield.com Gets Away with Search Spam

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For an inbound marketer, there is no feeling worse than watching a competitor game their way to the top of search results. While you're out there spending money on public relations, helping the community, and building the absolute best reputation of anyone in your industry, your competitor has his...


How to Best Handle Mobile Optimization

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With up to 35% of web traffic now coming from mobile devices, optimizing for mobile users has never been more critical. There are two components to mobile optimization to consider: Conversion Rate Optimization (MCRO) and Search Engine Optimization (MSEO). Conversion rates could affect search...


Duplicate Content Penalties: How to Avoid Them

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Most online authors and publishers try very hard to avoid duplicate content when producing articles and posts that hopefully can convert to sales. A smaller group of authors however, live off the sweat of other people's website content and it is no wonder many of them are referred to as...


Using Big Data to Get Big SEO Results

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What Exactly is Big Data?You've been to conferences and hear the phrase thrown around quite a bit lately, or you see the buzzword emerging at Inbound.org, but do you really "get" what the phrase big data refers to? Allow me to give you my interpretation: On an ecommerce website, I like to track...


How a CDN Can Help SEO

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A few weeks ago, we wrote a post entitled Content is Not King, explaining a pull-back from search engines such as Google from giving too much emphasis on external ranking signals like links and social media. For those of us who come from a grassroots SEO foundation, this change was extremely...


Social Media Tips from Debbie Hemley

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On January 22, Debbie Hemley, a social media consultant and blogger wrote an excellent post describing "stuff you can do" to improve your social media activities. 26 things actually, and in no particular order. Even though my interest has always been natural SEO, I've been following Social Media...


Is Your Website SEO-Friendly?

Analyze your website to test for common SEO issues that could be hurting your rankings.