Evil Jeeves Ask.com Easter egg of what appeared when you searched does Jeeves have an evil twin. Wiideman Consulting Group During the early days of search engines, Ask.com had a mascot known as "Jeeves", whose role was to play a virtual butler helping you find answers to...

Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy that includes: Claiming business data, Optimizing several focal...

On July 24th, 2014, Google released an update the industry has code named "Pigeon", which affects search engine results with a regional or local intent. Examples of queries might be "oil change York PA" or "auto repair" alone where the search engine recognizes the location of user and returns...

Businesses around the world are paying more and more attention to Yelp, arguably the Internet's largest social-local platform, and with good reason. Touting it's average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is...

The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can't divulge the names of our contact, we will say they played a major role in the foundation of filters and...

You've heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search...

Oh, how SEO has come a long way. In fact, it wasn't that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases. So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long...

Franchises, and multi-location businesses gathered in Seattle recently for a unique new conference. The Creative Search Strategy Team was also onsite at the first ever LocalUp, an advanced local search conference on February 7th 2015. From the novel of notes we took, we pulled out six takeaways...

Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they'd like. So how do regular folks such as you and I compete when these entities have more budget, more...

No matter how good your SEO team is, if your website isn't becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into...