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Technical SEO Strategy & Checklist

As a business owner, this page on technical search engine optimization might feel somewhat overwhelming. If that becomes the case, please forward along to your webmaster or contact us to help you find a resource who can execute the items discussed. We’re happy to help.

Technical SEO Topics (in Order of Priority)

  1. Google Analytics Setup
  2. Security Issues in Webmaster Tools
  3. Identify & Fix 404 Errors
  4. Create a Custom 404 Page
  5. Use a Responsive or Adaptive Design
  6. Canonical Tags
  7. Content Delivery Network (CDN)
  8. Homepage webpagetest.org Score
  9. Subpage webpagetest.org scores
  10. Text-based navigation
  11. Search engine-friendly URs
  12. Google PageSpeed desktop score
  13. Google PageSpeed mobile score
  14. Robots.txt file setup
  15. www and non-www canonical URLs
  16. Trailing slash canonical URLs
  17. Privacy policy
  18. Unique headlines (h1 HTML tags)
  19. XML sitemap automation and optimization
  20. Global theme navigation optimization
  21. Breadcrumb navigation
  22. Index file canonical URLs
  23. Non-relevant subdomains
  24. Facebook open graph tags
  25. Twitter cards
  26. WordPress blog & scroll-triggered boxes plugin
  27. WordPress blog social sharing functionality
  28. Image ALT tags
  29. Social links for Facebook, Google+ & Twitter
  30. Google Sitelinks Search Box

Audit Your Website for SEO Obstacles

Thousands of free tools exist online to help you find weaknesses in your website (or web page) from an SEO perspective. However, we encourage to consult with a specialist before making changes that could be perceived as “over-optimization” by search engines, causing the opposite effect you expected. Contact us today to learn more about our audits and strategies.

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