Click to enlarge the image above and you’ll notice several new attributes Google has added to their AdWords Keyword Tool. The two new columns that stood out the most for me were:
- Search Volume Trends
- Highest Volume Occurred In
Trend data showing up during keyword research will save many of us SEM’s a plethora of time in doing additional research at the keyword level and allows us analyze our yearly budget allocation based on trends in search behavior. It’s our hope that Google will continue to share insightful data like this and the Google Local Business Center statistics.
The more I know, the more I’m willing to spend. Thanks Google.