Undoubtedly, the HTML Title tag that appears in the search engine results is the most important SEO tactic for achieving higher placement in the search engines. Keeping this tag under 66 characters will prevent the title from being truncated and using compelling and very targeted copy will help...

Would you do your own plumbing or electric? Probably not. Deciding on whether to handle your own search engine optimization presents a similar dilemma. There is an exception to the complexity factor, which is if you are in the IT field and are familiar with web scripting, CSS, and comfortable...