Another question from the recent ClickZ webinar:
When is the Yahoo! and Microsoft transition going to take place and once it happens what technology/interface will marketers be using to manage their PPC campaigns?
Melissa Schnurstein from Yahoo! answered this PPC question. According to Yahoo!, the transition is scheduled to take place before the Holiday season or directly after it (but not during the high volume shopping season).
The platform will Microsoft AdCenter and Panama will be retired after the transition. You can visit SearchAlliance.com to keep up to date with news on the transition.