Our friends over at SearchEngineLand.com offered a great tutorial on how to get multiple listings and ranking within the 10-Box of the local search engine results as well as in Google Maps, Yahoo! Local and other local searches.
The three principles to muliple local listings are simple:
- Get a physical address and (if applicable) phone number in each area
- Create links and content focussed on the cities you want placement in
- Submit your listings to multiple business databases
However, before you venture off on two months of manual implementation and submission, I strongly recommend considering the outsourcing alternative. I’ve seen conversion rates improve with better web design and content, I really have seen it with my own eyes.
If you are driving traffic, don’t have your 17 year-old nephew build your website (it is afterall a marketing tool, not a brochure), have an expert designer build your website with MarketingSherpa.com best practices. This way, once you get the traffic, you have a much higher probability of turning those visitors into clients, and Google will reward your new lower bounce rate with higher ranking as well.
Do it right the first time, get your website up to par with all the fundamental SEO best practices using Digital Eye, the best web graphics and tableless web design firm I have ever had the pleasure of working with. Be sure to specify the need for city visibility based on the physical addresses (PMB or otherwise) to set the perfect landscape for local placement.
Don’t blow an entire month manually submitting your business listings to thousands of databases with hopes of influencing Google Maps and Google Local Business Results. Especially when firms like Relevant Ads, a local search engine optimization company, has already built half a decade worth of datafeeds that are trusted by companies such as Google, Yahoo!, MSN, Yelp, Clush, Superpages, Localeze and InfoUSA. Be sure to create one Relevant Ads account for each business location to get the most from the automated datafeeds and monthly monitoring.
Get others to help you sell your product using an Affiliate Marketing Service such as Sulut and/or Hydra Network.
Combined, and in sequence, this strategy will allow you to have a high-converting website, promenant local placement in the search engines, and will open the flood gates to affiliates who will sell your product for a commission.
By the way, if you aren’t already following me in Twitter, I’m at http://www.twitter.com/seosteve. Happy searching!