We just launched a new Free SEO Guide into the wild, and rather than just have it uncontrollably saturate the Internet, I created a control mechanism so that I can track how many downloads we received and offer up a few addition fields for those website owners who may want more SEO/SEM tips and techniques.
To promote the new guide I used the Social medium, specifically Twitter and LinkedIn (Answers). I also launched an email campaign from my own database. The result from this simple email list building technique wasn’t bad at all. Take a look at the emails I received during the first two (late night) hours:
So What is the List-Building Technique?
Here is the simple strategy I used:
- Create something new and engaging (like a free guide)
- Tell everyone you know all about it (email, blog, etc)
- Use Twitter and ask colleagues to “Re-Tweet”
- Ask a question in LinkedIn and a few other forums
That’s about it. Give it a shot and let us know your experience.