Below you can get my popular list of negative keywords, also called negative search terms, used to improve your PPC campaign. This list may drastically improve your click-through rate (CTR), which in turn may improve your Adwords Quality Score or Yahoo! Quality Index significantly.

Why is all that important? Having a better CTR and quality rating with the search engines means lower PPC costs. The search engines really do want to return the most relevant search result. So if your pay-per-click campaign includes negative keywords that prevent irrelevant search results, your ads will only appear when they are most-relevant to the person doing the query.

I would just post the whole list here, but if I did, my site would be flagged for having inappropriate content, considering that many of the keywords in the list are not child-friendly (yes, I avoided using one of those words right now). So to get my list, simply enter your name and email below and my auto-responder will shoot the list of negative search terms straight to your inbox.

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