SEO is a constantly evolving and changing landscape and if you hope to be on top of your game in the optimization world then you need to be constantly reading up on all the different developments and all the changes that come and go over time. This is true recently moreso than ever before as Google has made numerous recent changes to its algorithms and as the strategies that would have worked a few years ago have now been rendered obsolete. If you are to have any hope of keeping on top of everything, then you need to be constantly reading and learning about the changes as they occur, and at the same time you also need to ensure that you understand all the terminology and new terms as they arise.
In case you’ve fallen behind and are having a hard time understanding what everyone is talking about, here we will look at some of the new jargon and some of the new terms surrounding SEO of late and what they all mean.
Social search is basically what it sounds like – search that integrates social media in order to make the results more personal and to try and rank based on something other than just the number of inbound links. The main way this has currently been implemented is through the use of Google Plus and the next term…
Google Plus Your World
Google Plus Your World is a concept from Google that attempts to make real use of this social search and its Google Plus service. The idea here is that if you were to search for something like ‘Spain’ and your friend on Google Plus had just uploaded images from his Spanish holiday, then these would come up before the organic results because the assumption is that these images would be of interest to you above those from the rest of the web.
The idea behind semantic search is that Google moves past simply looking for exact matches of text when you search. No longer will Google just look for sites that include the search term you put in, but instead it will try to understand what you’ve written and show you the best result based on that. In short then it will start to use synonyms and it will start to second guess what you mean and for webmasters this will mean that using synonyms becomes more important than just repeating phrases.
Google Penguin is the new Google Panda which claims not to affect as many sites, but which is nevertheless causing a big splash. The main change here is that Google is now penalizing us more for getting large quantities of low quality links.
This isn’t really a new term, but it’s one that’s rearing its ugly head a lot of late. The reason for this is that it refers to using spammy techniques to get another website into trouble with Google, and that that is now easier than ever thanks to Panda and Penguin.
Brian Liam is a blogger and internet marketer. He follows blogging trends and likes to write about the current buzzword. He has written a lot of posts on popular topics like cloud hosting, podcasts and tweets.